Expand Your Reach
Humanize Your Message
Deepen Your Impact
Feeling iffy about your impact?
It’s not just you.
Public service marketing is uniquely challenging. You’re facing a perfect storm of waning public trust, limited resources, and an increasingly competitive battle for attention.
Chances are you’ve found yourself:
Struggling to find ways to break through all the noise.​​​​​​​
​​Frustrated that your campaigns aren't driving more engagement.
Overwhelmed with the demands of content creation.
Unsure of what to make of your performance data.
What if your next campaign was different?
Imagine you have the help of a team of passionate, online ambassadors.
​Each of these ambassadors has a personal interest in your campaign and a built-in community made up of your target.
And each one creates a piece of original content that conveys your message, in a way that resonates with the audiences you share. ​​​​​
So instead you get:
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So instead you get:
Direct access to your audience, where they're most receptive.
Your message, conveyed through personal stories, by the people your audience trusts.
A treasure trove of ready-made, platform-specific content.
Clear and actionable insights on what (and who) moves your audience to act.
That’s the difference influencer partnerships can make.
kindred was built to help organizations like yours tap into the power of positive influence.
We design and manage end to end influencer campaigns that leverage original, story-driven content to expand your reach and deepen your impact.
Our core service includes:
Custom Strategy
The optimal mix of influencers, channels, content themes and messaging to get you to your goals.
Campaign
Management
Hands-on campaign coordination — from outreach and procurement to content approvals and postings.
Partner Sourcing
Your campaign’s best influencer matches, sourced and vetted from a database of over one million creators.
Actionable
Reporting
A final recap of your campaign’s performance with actionable recommendations for continuing the momentum.
What makes kindred different than a traditional influencer marketing agency?
we make influencer marketing work for the public sector.
​We’re focused exclusively on campaigns that promote issue awareness, civic action and positive behavior change in areas like Public Health, Government Services and Community Engagement. We understand how to best leverage influencer partnerships for the public sector and how to navigate the unique communication and disclosure standards that come with it.
we build partnerships around shared communities and values.
Our vetting process starts by identifying influencers with engaged audiences who share the same demographics and interests as your target. ​ From there, we dig deeper into an influencer’s profile to assess compatibility based on human factors, like identity and lived experience.
we enable content that moves people.
We work closely with creators to draw out the kind of personal stories that bring depth and personal connection to your campaign. Â And above all, we respect the individual creative expression of every person we partner with. We know that with clear guidance and communication, content can be just as true to the goals of a campaign as it is to the creator.
Hello!
​
I’m Laura, a veteran marketer with well over a decade of social media and influencer campaign experience for brands like Macy’s, Barilla, Lexus, Tuaca and Hilton.
I created kindred out of a hunch that the same influencer marketing tactics I’d been deploying to grow brands and businesses, could be just as transformative in the public sector.
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kindred is rooted in my long and firmly-held 😬 convictions about the power of authentic, people-centered marketing and a lifelong interest in advancing the common good.
Ready to move the needle?
Drop us a line to explore how kindred can amplify the impact of your next campaign.